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Deliveroo optimisation

Deliveroo listing underperforming? We'll show you what to fix first.

On Deliveroo, your rating and your menu do most of the work. Send us your link and we'll score your listing and tell you which fixes will move orders soonest.

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24–48hreport by email
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Get your free Deliveroo diagnostic

Takes about a minute. We only use your details for this report. See a sample report.

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Why it matters

Why good restaurants struggle on Deliveroo

Deliveroo ranks well-rated restaurants higher, and its own partner tools now measure how complete your menu is. Small gaps in either quietly cost orders.

Visibility

Being seen in the first place

Where you appear on Deliveroo depends on the signals the platform ranks by. If customers don't see you, nothing else matters.

Trust

Looking credible in seconds

Ratings, review patterns, photos and a clear offer decide whether a customer feels safe ordering.

Conversion

Turning browsing into orders

Menu layout, pricing cues and choice overload decide whether a customer finishes the order or backs out.

In Deliveroo's own words

How Deliveroo ranks and rates restaurants

  • Your rating is the average of your last 400 ratings, shown once you have 10 rated orders
  • Restaurants with good order ratings appear higher up the restaurant list
  • New restaurants get a boost for their first 30 days, then rank on the same criteria as everyone else
  • Deliveroo's Hub measures Menu Completeness, based on items with photos and descriptions

Source: Deliveroo help: how ratings work, March 2026; Deliveroo help: new restaurant ranking, March 2026; Deliveroo help: Hub homepage, Feb 2026

400

The number of recent ratings that make up your Deliveroo score. A run of poor orders can pull it down for months, which is why we look at what your recent reviews keep saying.

Source: Deliveroo help: how ratings work, March 2026
What we check

What we analyse on your Deliveroo listing

This isn't generic advice. The diagnostic pinpoints the specific issues limiting your orders and puts the fixes in order.

Listing and menu

  • How quickly a customer can scan your menu on a phone
  • Pricing structure and basket-size signals
  • Categories and what you're known for
  • Friction points that cause drop-off before checkout

Trust and positioning

  • Review themes, recent trends and unanswered reviews
  • Photo coverage, quality and appetite appeal
  • How you compare with nearby competitors
  • Fixes ranked by impact against effort

Your free Deliveroo diagnostic includes

  • A score for visibility, trust and conversion, so you can see where the problem is.
  • 3 to 5 priority issues, each with the evidence behind it.
  • A ranked checklist of fixes, most of them things you can do yourself in under an hour.
  • What's already working, so you don't change the wrong thing.
  • An optional short video walkthrough.

See an example report

Want help making the changes?

  • Full Listing Audit, £199 one-off: every app plus Google, 57 checks, a head-to-head with a comparable local rival, a ranked plan, WhatsApp and call support, a basket test, an editable handover pack, and two rechecks at 4 and 8 weeks. No VAT, no contract. See a sample.
  • Audit + fix, £500: the full audit, then we make every change for you across every app, as a one-off.
  • Ongoing support and optimisation: new dishes added, ads and offers run, and your listings checked every month.
  • Monthly support is quoted once we know what's involved. Paid help is always optional.

See our services

Deliveroo guides

Fix it yourself, step by step.

Everything we know about Deliveroo, based on what Deliveroo itself publishes. All guides.

5 min read

How to rank higher on Deliveroo

How Deliveroo ranks restaurants, why your rating matters so much, and what to fix on your menu and operations to climb the restaurant list.

Read →
3 min read

Deliveroo commission for restaurants in the UK (2026)

Deliveroo doesn't publish a standard UK commission rate. What's reported for 2026, why VAT matters, and how to make sure your listing earns what you pay.

Read →
3 min read

Deliveroo photo guidelines: sizes, rules and what gets rejected

Deliveroo's own photo rules for restaurants: hero and menu image sizes, file format, what makes a good hero image, the AI image ban and common rejections.

Read →
4 min read

Deliveroo Hub (Restaurant Hub) for restaurants: logging in and what's in it

Deliveroo Hub (Partner Hub) login: partner-hub.deliveroo.com/login, or the app. Can't log in? The fixes, plus the parts of Hub that bring more orders.

Read →
4 min read

Deliveroo partner support: contacting Deliveroo, payments, invoices and Hub help

How Deliveroo restaurant partners get help: the Help tab and Live Chat in Partner Hub, login problems, when Deliveroo pays, invoices and faster answers.

Read →
Comparison

Just Eat vs Deliveroo vs Uber Eats: which is best for restaurants?

The three big UK delivery apps compared for restaurants: fees, market share, how each ranks restaurants, how ratings work and which suits which business.

Read →
Free tool

What Deliveroo commission costs you

Work out Deliveroo commission per order, per month and per year with our free calculator.

Read →
Questions

Deliveroo questions.

Is the Deliveroo diagnostic really free?

Yes. No card, no trial and no obligation. You get the report either way.

Do you need my Deliveroo Hub login?

No. We only need the public link to your Deliveroo listing.

Are you part of Deliveroo?

Restaurant Hero is independent. We're not part of, or endorsed by, Just Eat, Deliveroo or Uber Eats.

Are you a Deliveroo marketing agency?

Not in the usual sense. A management agency runs your listings for months on a retainer. We start with a free diagnostic of your Deliveroo listing, show you which fixes matter most, and only help further if you want us to. Our guide on who can help with your listings compares the options.

I've just joined Deliveroo. Is it worth it?

Yes, arguably more so. Deliveroo boosts new restaurants for their first 30 days, so it's the best time to get your menu, photos and descriptions right.

How do I improve my Deliveroo listing?

Deliveroo ranks well-rated restaurants higher and measures Menu Completeness in its Hub, based on items with photos and descriptions. So the two biggest levers are your rating and a complete menu: photos and descriptions on your best sellers first, best sellers near the top, and the dish names customers actually search for.

How do I optimise my Deliveroo menu?

Put your best sellers at the top, give every main a photo and a description, explain any dish names a customer might not recognise, and add optional drinks, sides and desserts to your mains. Our free diagnostic ranks these for your menu, so you know what to do first.

Find out what your Deliveroo listing is costing you.

Send us your link. Your free diagnostic arrives within 24 to 48 hours.

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