1) Visibility
Being seen in the first place
Category placement, menu structure and listing signals influence where you appear and how often customers find you. If customers do not see you, nothing else matters.
Just Eat optimisation - commercial intelligence
Just Eat optimisation for restaurants
Fix the issues that stop customers ordering.
Many restaurants assume low orders on Just Eat are caused by demand, competition or fees. In practice, underperformance usually comes from fixable visibility, trust and conversion issues inside the listing. We quantify the revenue impact and give you a prioritised action plan.
Request an analysis, no catch
UK & Ireland
£500/month+ missed revenue is common
Request an analysis
Get your delivery profile reviewed
This Just Eat page explains what we look for. To get your diagnostic report, submit your delivery profile on the main page.
Just Eat
Deliveroo
Uber Eats
Commercial, not marketing
Why this matters
Why restaurants struggle on Just Eat - even with great food
Just Eat rewards listings that reduce friction quickly. Most underperformance comes down to a few controllable factors. When those signals are weak, customers drop off before ordering - and the lost revenue is usually invisible day-to-day.
2) Trust
Looking credible in seconds
Review patterns, responses, photos and clarity of offering decide whether customers feel safe ordering. Trust gaps suppress conversion, even when price is competitive.
3) Conversion
Turning intent into orders
Menu layout, pricing cues and option clarity drive basket size and completion. Many restaurants lose customers at the final decision stage without realising it.
What we look for
What Restaurant Hero analyses on Just Eat listings
This is not generic advice. The diagnostic is built to pinpoint the specific issues limiting your orders and estimate the commercial impact.
Listing and menu performance
- Menu scanability on mobile (speed of decision).
- Pricing structure and basket-size signals.
- Category and offering clarity (what you are known for).
- Friction points that cause drop-off before checkout.
Trust and positioning
- Review themes, recent trends, and response gaps.
- Photo quality and appetite cues (what drives or kills desire).
- Competitive positioning in your local area.
- Priority fixes ranked by impact vs effort.
What you get
Your free Just Eat diagnostic report
The diagnostic is fully free and delivered within 24-48 hours. It is designed to give you clarity and a practical plan.
Included
Revenue impact estimate
A clear estimate of missed delivery revenue based on listing signals and demand drivers - £500/month is a common baseline.
Included
3-5 priority issues
The specific constraints limiting orders on your listing, written in plain English and tied to outcomes.
Included
Ranked action plan
A checklist of actions, ordered by impact vs effort, so you know what to do first without guesswork.
Optional
Ongoing optimisation support (if useful)
Some operators want a deeper commercial report or hands-on help implementing changes. Support is available if needed, but the diagnostic is designed to stand alone.
One-off deep report
Implementation support
Optional monthly optimisation
No retainer requirement
Get started
Request your free delivery diagnostic
If you want to understand why your Just Eat listing underperforms and what to fix first, request the Request an analysis on the main page.