How to Rank Higher on Just Eat: 2026 Guide for Restaurants

Short answer: Just Eat's default order is shaped by distance, how well you turn new customers into repeat customers, and operational performance (order volume, reorder rates, successful orders and accuracy). You can't change your distance, but you can win more repeat orders and get more orders right.

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What Just Eat says decides your position

Just Eat's help centre lists the organic factors behind its default "best match" sorting:

Distance. Businesses closer to the customer's delivery address are prioritised.
New customer retention. Businesses that turn new customers into repeat customers rank higher.
Operational performance. Order volume, reorder rates, successful orders and accuracy.
Personalisation. Logged-in customers see results shaped by their own order history.

It also says up to 20 new businesses temporarily get an improved position, so a new listing has a short window to make a good first impression.

1. Make the first order good enough to repeat

Because repeat orders from new customers count, the first order matters more than anything. Common reasons customers don't come back include food arriving cold, missing items and portions that feel poor value (see the evidence). Check your packaging, your prep times and your busiest items first.

2. Get orders right, every time

Accuracy and successful orders are named directly. A simple two-step check before a bag leaves (one person packs against the ticket, another checks the bag) is the cheapest ranking improvement most kitchens can make.

3. Stay online and stay reliable

Orders you reject, or times you go offline during busy periods, can cost you successful orders and volume. If you regularly get overwhelmed, it's better to lengthen your prep time than to reject orders.

4. Make the menu easy to order from

More completed orders help your volume. Put your best sellers in the first category, cut near-duplicate items, and make sure your most popular dishes have a photo and a description that says what's in them.

5. Give people a reason to come back

Since repeat customers rank you higher, a clear reason to reorder helps: a signature dish people can't get elsewhere, a meal deal that's easy to understand, or a note in the bag.

What you can't control

Distance and personalisation are out of your hands. That's why two customers on the same street can see a different list. Focus on the factors you can change: repeat orders, accuracy and reliability.

Where to make these changes

Menu edits, opening hours, delivery area and your performance figures are all in Just Eat's Partner Hub. See our Just Eat Partner Hub guide and how Just Eat ratings work.

Where do you really rank on Just Eat?

We'll check where you really appear in the areas around you, compare you with the restaurants above you, and tell you the 3 to 5 fixes to make first. Free, within 24 to 48 hours. Get your free diagnostic →

Sources

Just Eat help centre: how Just Eat organises the restaurant list (Sept 2025)

Platforms change their rules and fees. Figures were checked on the date above. Restaurant Hero is independent. We're not part of, or endorsed by, Just Eat, Deliveroo or Uber Eats.

How to rank higher on Just Eat