Want us to check your listings for you? See our delivery app optimisation services, starting with a free diagnostic.
1. Visibility: get seen
Each platform ranks on slightly different signals, but they overlap:
- Ratings. Deliveroo ranks well-rated restaurants higher, and Uber Eats names higher ratings as a factor.
- Repeat customers and accuracy. Just Eat ranks businesses that turn new customers into repeat customers, and counts successful orders and accuracy.
- Speed. Uber Eats names faster delivery times and suggests lowering your prep time.
- Availability. Deliveroo lists item availability as a ranking parameter.
See our platform guides for Just Eat, Deliveroo and Uber Eats.
2. Trust: make them believe you're good
- Photos on your best sellers. Deliveroo's Hub scores Menu Completeness on how many items have photos and descriptions.
- Descriptions that sell. Say what's in the dish, how big it is and why it's good.
- A rating that holds up. Fix the most common complaint in your recent reviews first.
3. Conversion: make ordering easy
- Best sellers first. Customers decide fast. Your first category should be the dishes you want to sell most.
- Fewer, clearer choices. Remove near-duplicate items and very long categories.
- Easy add-ons. Drinks, sides and meal deals should be obvious, not buried.
- Food that travels. Uber Eats specifically suggests items that are suitable for delivery.
Where to start
If you only do three things this week: add photos to your top 10 items, move your best sellers to the top of the menu, and read your last 30 low ratings to find the pattern. Or send us your listing and we'll tell you exactly which fixes will matter most for you.
Increasing your Deliveroo, Just Eat and Uber Eats sales
More orders only help if each one still makes money after commission, so check your numbers with the commission calculator before you add offers. For sales from outside the apps, such as your own ordering page, leaflets and Google, see takeaway marketing ideas that work.
Want more orders?
We'll check where you really appear in the areas around you, compare you with the restaurants above you, and tell you the 3 to 5 fixes to make first. Free, within 24 to 48 hours. Get your free diagnostic →
Sources
- Just Eat help centre: how Just Eat organises the restaurant list (Sept 2025)
- Deliveroo help: how do customer ratings work (March 2026)
- Deliveroo: partner ranking parameters (Sept 2023)
- Deliveroo help: your new Hub homepage (Feb 2026)
- Uber Eats help: how does Uber decide rankings
Platforms change their rules and fees. Figures were checked on the date above. Restaurant Hero is independent. We're not part of, or endorsed by, Just Eat, Deliveroo or Uber Eats.
More guides
- How to improve your Deliveroo, Just Eat or Uber Eats rating
- What Just Eat, Deliveroo and Uber Eats charge restaurants in the UK
- How to join Just Eat, Deliveroo or Uber Eats as a restaurant
- Just Eat vs Deliveroo vs Uber Eats: which is best for restaurants?
- Commission-free ordering for takeaways: is it worth it?
- How to increase takeaway sales: 12 things that work
- Who can help with your Just Eat, Deliveroo and Uber Eats listings?
- Delivery app commission calculator
- All guides